Mobile Advertising with R-E-S-P-E-C-T

Alleven, Monica
May 2006
Wireless Week;5/15/2006, Vol. 12 Issue 11, p26
Trade Publication
The article focuses on advertising in the mobile communication systems industry in the U.S. Respect on the right to privacy of wireless consumers is included in the Consumer Best Practices Guidelines of the Mobile Marketing Association. Options such as the acceptance of free advertising-supported content can be offered to customers who sign up for new plans or try to access new content. A statement was issued by Greg Wilfahrt, executive vice president of public relations at SMS.ac., on the reason of mobile phone user for not wanting advertising on their handhelds. INSET: Culling Info from Device Type.


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