Omega extends IOC deal to 2012

Barrand, Drew
May 2006
Marketing (00253650);5/10/2006, p1
Trade Publication
The article focuses on Omega SA's sponsorship deal with the International Olympic Committee (IOC). Omega has extended its TOP sponsorship deal with the IOC by two years, taking it to the end of the 2012 Olympic Games in London, England. The renewed contract will see Omega retain its position as the official timing, scoring and venue-results service provider for the Olympics. Omega inherited the sponsorship from its parent brand Swatch in 2005, with its existing contract running up to and including the 2010 Winter Games in Vancouver, British Columbia. TOP partners are granted global marketing rights for the Olympic Games.


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