MCN CASE STUDY: LANE STEEL 'No Growth for Growth's Sake'

Pinkham, Myra
May 2006
Metal Center News;May2006, Vol. 46 Issue 6, p42
Trade Publication
The article presents information on the business strategy adopted by McKees Rocks, Pennsylvania-based Lane Steel Co. The company has grown each year since it was founded in the early 1980s. Company President Paul Gedeon said that they will continue to grow, but only as it benefits their customers, their vendors and their employees. He said that they are not looking to double, triple or quadruple their size overnight, and has set a target to grow 5 or 10 percent each year. Lane underwent its first transformation in October 1984 by moving from just brokering to warehousing secondary steel. INSET: Quick Facts.


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