TITLE

Rating the ratings

AUTHOR(S)
Hays, Matthew
PUB. DATE
June 2006
SOURCE
Canadian Screenwriter;Summer2006, Vol. 8 Issue 3, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides insights on the television program rating system in Canada. Use of electronic tracking devices in determining audience numbers by Nielsen Media Research; Differences in the approach of U.S. and Canadian television networks to ratings; Factors to consider by networks in determining the success rate of a program.
ACCESSION #
20999213

 

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