Sommer: 'No limit' idea applies to bedding

Thomas, Larry
May 2006
Furniture/Today;5/29/2006, Vol. 30 Issue 37, p38
Trade Publication
The article discusses the insights of former HOM Furniture buyer and sales trainer Tim Sommer on the no-price-limit principle for bedding manufacturers. He believes that companies need to communicate to consumers that each purchase is life-altering in nature. Training of sales staff is also critical to the company's sales increase.


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