TITLE

Tempur-Pedic's success spawns new competition

AUTHOR(S)
Thomas, Larry
PUB. DATE
May 2006
SOURCE
Furniture/Today;5/29/2006, Vol. 30 Issue 37, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the business success of bedding manufacturer Tempur-Pedic. According to company president and chief executive Thomas Bryant, the success of the company's viscoelastic foam mattress has spawned numerous competing products. Bryant said the company has to rely on the strong brand name and reputation it has built over the past ten years to make itself stand out among the many brand names in the market.
ACCESSION #
20992936

 

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