The Sleep Racket

Wells, Melanie; Johnston, Megan
February 2006
Forbes Asia;2/27/2006, Vol. 2 Issue 3, p58
The article focuses on the business opportunities brought by helping people get the most of sleeping. According to the U.S. National Institutes of Health, sleeplessness created $16 billion in annual health care expenses and $50 billion in lost productivity. Sales of prescription sleeping pills increased 27 percent in September 2005 according to IMS Health. Professor David F. Dinges is trying to help companies and the U.S. government figure out how much sleep is needed by a person to function normally.


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