TITLE

Starbucks, William Moms Agency sign media pact

PUB. DATE
May 2006
SOURCE
Nation's Restaurant News;5/22/2006, Vol. 40 Issue 21, p188
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that coffee chain restaurant Starbucks Corp. has signed with Beverly Hills, California-based advertising agency William Morris Agency Inc. to develop music, film and book projects that might be sold or promoted in Starbucks Coffee units nationwide. The restaurant launched its own entertainment division to seek music, film and literary marketing and distribution opportunities.
ACCESSION #
20988324

 

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