A Common Touch

Freedman, Michael
March 2006
Forbes Asia;3/27/2006, Vol. 2 Issue 5, p62
The article discusses the success of entrepreneur Roustam Tariko in consumer-lending business in Russia. In 1998, he founded Russian Standard Bank, a consumer credit firm that gave millions of his countrymen their first opportunity to avail dishwashers, televisions and refrigerators. The bank has issued 9.1 million credit cards and holds $4 billion in credit cards and other loans. He faces competition from Citigroup and the Austrian Raiffeisen Bank.


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