TITLE

Gate Crashers

AUTHOR(S)
Fisher, Daniel
PUB. DATE
May 2006
SOURCE
Forbes Asia;5/8/2006, Vol. 2 Issue 8, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of French entrepreneurs Jean Dominique Andreu and Alexandre Gabriel to expand the Pietre Ferrand cognac brand. Their marketing strategy is to convince the most influential retailers, restaurants and distributors in every city to carry the brand. They acquired the brand from French distiller Pierre Ferrand in 1989.
ACCESSION #
20976980

 

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