Gate Crashers

Fisher, Daniel
May 2006
Forbes Asia;5/8/2006, Vol. 2 Issue 8, p50
The article focuses on the efforts of French entrepreneurs Jean Dominique Andreu and Alexandre Gabriel to expand the Pietre Ferrand cognac brand. Their marketing strategy is to convince the most influential retailers, restaurants and distributors in every city to carry the brand. They acquired the brand from French distiller Pierre Ferrand in 1989.


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