Pacific Quest

Kitchens, Susan
May 2006
Forbes Asia;5/8/2006, Vol. 2 Issue 8, p30
The article features South Korean cosmetic company Amorepacific Spa owned by Suh Kyung-Bae. It has posted an 11% increase in profit in 2005. Suh is planning to increase the penetration of the company in the U.S., Asia and France. The company has failed its attempt to go globally during the 1980s and 1990s. INSET: NOT JUST FOR DRINKING.


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