A Tale of Two Strategies

Meredith, Robyn
October 2005
Forbes Asia;10/3/2005, Vol. 1 Issue 3, p30
The article relates how Royal Philips Electronics has successfully initiated its expansion project in Asia through the implementation of two different business strategies in China and India. In deploying very different strategies for these two huge Asian markets, Philips Chief Executive Gerard Kleisterlee bets the company can capture the middle-income market. Though China and India are relatively small parts of Philips' overall business, they are among the fastest growing operations.


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