TITLE

I'm Feeling Unlucky

AUTHOR(S)
Whelan, David
PUB. DATE
October 2005
SOURCE
Forbes Asia;10/3/2005, Vol. 1 Issue 3, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article identifies a range of Google's strategic moves as the search leader embarks into a feat to penetrate software, advertising and telecommunication services as of October 2005. The search leader offers search over cell phones, and maybe a new phone operating system. It teams with a Wi-Fi company, reportedly building its own fiber-optic network.
ACCESSION #
20976943

 

Related Articles

  • Science searches shift up a gear as Google starts Scholar engine. Butler, Declan // Nature;11/25/2004, Vol. 432 Issue 7016, p423 

    Reports on the launch of Google Scholar, a test version of search engine designed at academic material by Google Inc. in the U.S. Impression of librarians and computer experts in terms of scale and functionality of the program; Features of the search engine; Ability to search abstracts from...

  • Google gears up for a very different battle. Pearse, Justin // New Media Age;4/17/2008, p16 

    The author comments on an announcement by Google to relaunch its AdSense content network, which aims to position it as more attuned to the needs of advertisers and agencies. He explains that Google is a company that is in perpetual beta, so the use of the term relaunch is an indication of the...

  • Advertisers prepare for battle as Google scraps search rules. Jones, Gareth // Marketing (00253650);4/16/2008, preceding p2 

    The article reports on the changes made to the paid-search strategy of Google Inc. in Great Britain. It cites that advertisers in the country, including Npower and Mercedes-Benz AG, are bidding for keywords related to their rivals as their strategy to build their brands online. It notes that the...

  • Watch Microsoft's shift. Morgenstern, David // eWeek;6/5/2006, Vol. 23 Issue 23, p35 

    The article reports that Microsoft Corp. would transform itself into a leader in the consumer content, entertainment and Internet advertising space instead of its traditional focus on software and tools. After being mauled by Google in searching and advertising revenues, Microsoft is fighting...

  • Google pegs vid ad plans. Kirsner, Scott // Daily Variety;10/9/2007, Vol. 297 Issue 7, p1 

    The article reports on the video advertising strategy of the Web search engine, Google Inc. According to the author, the video units will display two different kinds of advertising, both pegged to the context of the site and the subject matter of the video itself. The author adds that content in...

  • London office for Google. Dwek, Robert // Marketing Week;10/11/2001, Vol. 24 Issue 35, p14 

    Reports the launching of Google, a United States-based search engine in London, England. Efforts of the company to meet the online advertising market demands in Great Britain; Accounts on the advertising policy of Google; Appointment of Kate Burns as head of the advertising sales in the country.

  • Lookout vs. Google. Redmond, Tony // Windows IT Pro;Oct2005, Vol. 11 Issue 10, p53 

    Compares the performance of desktop search engines Microsoft Lookout from Microsoft Corp. and Google Desktop from Google Inc. Key features of both desktop search engines; Pros and cons; Efficiency of both search engines in handling complex queries.

  • Building a Better Mousetrap. Brynko, Barbara // Information Today;Mar2009, Vol. 26 Issue 3, p26 

    The article discusses the topics and issues explored by Kristian J. Hammond in his talk during the Software Information Industry Association (SIIA) Information Industry Summit held in New York City in January 2009. His presentation titled Frictionless Information: Adding Value in the Age of...

  • Technology: Industry Update.  // MarketWatch: Global Round-up;Jun2006, Vol. 5 Issue 6, p165 

    This article discusses developments in the computer software industry. Oracle, Cisco Systems, Salesforce.com, Employease, Cognos, and NetSuite have released application software that support Google's OneBox for Enterprise search engine. Microsoft Corp.'s Office Genuine Advantage computer program...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics