TITLE

Marketing week diary

PUB. DATE
June 1999
SOURCE
Marketing Week;6/24/1999, Vol. 22 Issue 21, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses marketing news and events in Great Britain as of June 24, 1999. Findings of a research on marketing executives; Factors influencing the rise and fall of interest rates; Media hype for the motion picture `Phantom Menace'; Classification of advertising agencies.
ACCESSION #
2097651

 

Related Articles

  • Star Wars: The Phantom advertiser. Williams, Jason // Editor & Publisher;05/29/99, Vol. 132 Issue 22, p18 

    Focuses on the lack of newspaper advertising in the United States to promote the film `Star Wars: Episode One--The Phantom Menace.' Thrust of marketing campaign geared toward women's periodicals; Absence of Star Wars advertising in newspapers in April 1999; Glut of merchandise inserts and...

  • 'Phantom' DVD makes $45 mil in first week. Hettrick, Scott // Daily Variety;10/25/2001, Vol. 273 Issue 39, p18 

    Reports the sales record of digital video discs of the movie 'Star Wars: Episode I - The Phantom Menace' in the United States. Number of copies of the title distributed; Significance of impressive sales.

  • Properties from pics, TV nearly half of toy market. Goldsmith, Jill; Shirkani, K.D.; Ault, Susanne; McNary, Dave // Daily Variety;02/11/2000, Vol. 266 Issue 51, p1 

    Reports on the growth of sales of toys based on licensed properties in 1999. Leadership of products licensed from the movie `Phantom Menace' and the cartoon character `Pokemon'; Sales of action figures inspired by `Star Wars,' Worldwide Wrestling Federation and `Toy.'

  • Tricon Nixes Phantom Menace Video Link. Howard, Theresa // Brandweek;11/22/99, Vol. 40 Issue 44, p4 

    Reports on the decision of Tricon Global Restaurants to opt out of the franchise support of the video release of the film `Star Wars Episode I: The Phantom Menace.' Support given by Pepsi-Cola for the video release; Reason cited by the company for the decision.

  • `Powers' vs. `Star Wars' in the licensing ring. A.D. // WWD: Women's Wear Daily;6/30/1999, Vol. 177 Issue 125, p8 

    Focuses on product licensing tied to the motion pictures `Austin Powers: The Spy Who Shagged Me,' and `Star Wars: Episode 1--The Phantom Menace.' Box-office performance of the motion pictures; Retail performance of the products; Remarks of retailers and licensees regarding the products.

  • Studios Beg for a Minute of Mr. Lucas' Time. Carvell, Tim // Fortune;5/10/1999, Vol. 139 Issue 9, p28 

    Mentions competition for inclusion in the time allotted to trailers preceding `The Phantom Menace.' Anticipated audience size; How the time is allotted; How theater owners select trailers; How studios are adjusting their trailers.

  • Merch Madness. Kim, Albert; Jensen, Jeff // Entertainment Weekly;05/14/99, Issue 485, p10 

    Discusses merchandising campaigns for the film `Star Wars--Episode I:The Phantom Menace.' Toy product sales; Implications of the campaigns for licensees; Remarks from fans.

  • 'Star Wars' captures double dose of attention. Mandese, Joe; Weiner, Mark // Advertising Age;5/10/1999, Vol. 70 Issue 10, p28 

    This article describes the attention being given by media editors and producers in the U.S. to the marketing of the film Star Wars: The Phantom Menace. Marketing coverage about Star Wars sequel prevailed despite a real menace lurking behind the marketing of the movie The Matrix. A related Star...

  • 'Phantom' menacing DVD sales record. Hetherby, Jennifer // Daily Variety;10/19/2001, Vol. 273 Issue 35, p12 

    Reports the DVD sales record for the 'Star Wars: Episode I--The Phantom Menace,' produced by the 20th Century Fox Home Entertainment in Los Angeles, California. Consumer spending for the disc; Number of copies sold; Revenue generated; Retail price for the film.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics