Colgate plans 'receding gums' toothpaste launch

April 2006
Marketing Week;4/27/2006, Vol. 29 Issue 17, p7
Trade Publication
The article reports on the launching of Colgate Time Control from Colgate-Palmolive Co. The toothpaste brand prevents the problem of receding gums because it contains vitamin E that neutralizes free radicals associated to gum tissue damage. Meanwhile, competitor GlaxoSmithKline is preparing to introduce a rival brand under its Aquafresh brand, the Aquafresh White&Shine.


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