TITLE

Colgate plans 'receding gums' toothpaste launch

PUB. DATE
April 2006
SOURCE
Marketing Week;4/27/2006, Vol. 29 Issue 17, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launching of Colgate Time Control from Colgate-Palmolive Co. The toothpaste brand prevents the problem of receding gums because it contains vitamin E that neutralizes free radicals associated to gum tissue damage. Meanwhile, competitor GlaxoSmithKline is preparing to introduce a rival brand under its Aquafresh brand, the Aquafresh White&Shine.
ACCESSION #
20969816

 

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