Rolling, Rolling, Rolling

Fahey, Jonathan
November 2005
Forbes Asia;11/28/2005, Vol. 1 Issue 8, p39
The article examines the effectiveness of the sixth restructuring plan implemented by Goodyear Tire & Rubber. Goodyear CEO Robert Keegan replaced 23 of the top 24 executive positions at the company. Goodyear developed its Triple Tred feature with the help from Sandia National Laboratories to address the difficulties encountered by drivers caused by changing weather conditions. Goodyear is facing a $5.5 billion debt load and pension and health care liabilities while its profit margin before interest and taxes is 1.8 percent in North America.


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