Selling Them The Works

Kelly, Tim
November 2005
Forbes Asia;11/28/2005, Vol. 1 Issue 8, p20
The article features Japanese resource planning software developer Works Applications co-founded by Masayuki Makino, Yoshiro Ishikawa and Takashi Abe. The startup firm grew into 1,000 employees generating sales of $100 million a year with net income at $20 million. According to Makino, the company has managed to counter foreign competitors by designing its product for the complicated set of rules, regulations and benefits that rule in human resource departments at Japanese companies. Abe claims that the potential savings brought by Works software to corporations from lower software costs and the need for fewer workers exceeds $40 billion.


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