Pyro Marketing

Karlgaard, Rich
April 2006
Forbes Asia;4/24/2006, Vol. 2 Issue 7, p14
The article focuses on marketing campaigns. According to a study conducted by marketing expert Greg Stielstra, 96% percent of consumers would discard their favorite brand if a competing brand product provide more value at the same price. Provision of experience with the product or service is one of the steps in establishing a successful marketing campaign.


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