TITLE

Pyro Marketing

AUTHOR(S)
Karlgaard, Rich
PUB. DATE
April 2006
SOURCE
Forbes Asia;4/24/2006, Vol. 2 Issue 7, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on marketing campaigns. According to a study conducted by marketing expert Greg Stielstra, 96% percent of consumers would discard their favorite brand if a competing brand product provide more value at the same price. Provision of experience with the product or service is one of the steps in establishing a successful marketing campaign.
ACCESSION #
20957267

 

Related Articles

  • Special K attacks impulse to snack.  // Marketing (00253650);4/11/2007, p4 

    The article informs that Kellogg Co. is extending its Special K portfolio with a variety that it claims will make consumers feel fuller for longer. Special K Sustain is intended to tap into growing demand for satiety products, which provide a longer-lasting feeling of satisfaction and reduce the...

  • In Brands We Trust--or Not. Dolliver, Mark // Adweek New England Edition;7/16/2001, Vol. 38 Issue 29, p28 

    Analyzes the attitudes of consumers towards product advertising campaigns in the United States. Publicopinion poll conducted by the M Booth & Associates company; Statistics on consumers' trust on the quality of products; Implications of the results of the survey.

  • Shopping around: dealing with cross-border complaints. Bamford, Ruth // Consumer Policy Review;Jul/Aug2004, Vol. 14 Issue 4, p108 

    The growth of the internet, and of European travel, has meant that EU consumers are increasingly buying products and services in countries other than their home country. Two networks, the European Consumer Centres network and the EEJ-Net, have been set up to deal with cross-border consumer...

  • A 'Big' idea works very well for one company. King, Ruth // Snips;Jun2007, Vol. 76 Issue 6, p76 

    This article offers ideas for companies to create a memorable name or message to customers. Companies must focus on the product or service they offer to customers to create something memorable. Most customers look for reliability, comfort and convenience. Testimonials and media stories may be...

  • 118 118 to introduce Price Finder offering. Quilter, James // Marketing (00253650);6/14/2006, p12 

    This article reports that Number UK Ltd. will launch a service that will help customers find the product they want at the lowest price. The company, which owns the directory enquiries brand 118 118, is in the final stages of testing the service. The service will be called Price Finder and will...

  • SimplvSwitch DRTV assault to highlight energy savings. Lamb, Vicky // Precision Marketing;1/20/2006, Vol. 18 Issue 12, p6 

    The article presents information on a DRTV campaign, being launched by price comparison service SimplySwitch to encourage consumers to save money by swapping energy suppliers. The DRTV Centre has created a 30-second computer-generated ad to encourage viewers to either visit SimplySwitch.com or...

  • Computer service will promote bargains.  // Marketing News;11/16/1979, Vol. 13 Issue 10, p14 

    The article reports on the development of a computer service by Consumers Computer of America which will enable U.S. consumers to locate specific product/service bargains by calling the pushbutton telephone. A standard list tells the consumer the category of product or service he or she is...

  • SVS VISION OPTICAL CENTERS.  // Vision Monday; 

    The article offers information on the SVS Vision Optical Center located in Mount Clemens, Michigan. It says that the SVS Vision has launched its marketing campaign in 2012. It mentions several goals of the center, which includes to create consumer awareness, establish SVS Vision on the place...

  • Mobile phones call to consumers. Bowes, Elena; Bartal, David; Crumley, Bruce; Mussey, Dagmar // Advertising Age;1/18/1993, Vol. 64 Issue 3, pI-3 

    This article focuses on the efforts being made by mobile phone companies to attract European consumers as of January 1993. To motivate the domestic user, the networks are cutting their fees. As a result, the number of mobile phone users in Europe will nearly triple to 16 million by 1997. Market...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics