A Living Legend

Helman, Christopher
September 2005
Forbes Asia;9/19/2005, Vol. 1 Issue 2, p26
The article focuses on the status of DeLorean Motor Co. after its name and spare-parts inventory were acquired by businessman Stephen Wynne. The businessman had discovered that the company was still tied up in bankruptcy protection and the registration of the company name had lapsed. He had also licensed the DeLorean image and Logo to Sony for use in the videogame Gran Turismo 4. His marketing strategies include developing a Web site, a showroom and warehouse tours.


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