Getting Magic in the Bottles

Hoppough, Suzanne
September 2005
Forbes Asia;9/19/2005, Vol. 1 Issue 2, p22
The article focuses on the expansion of Kao Brands into the overseas market outside of Asia. The company is one of the world's top ten manufacturers of household and personal care products with $9 billion in sales in 2005. In addition to Unilever and Procter & Gamble, Kao faces highly focused competitors such as Neutrogena and L'Orél. The company focuses more on into research and development to become more competitive and get back into innovation.


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