Is Alfred Marshall Passé?

Linden, Dana Wechsler
October 2005
Forbes Asia;10/17/2005, Vol. 1 Issue 5, p42
The article discusses the concept of behavioral economics which seeks to integrated psychology with economics. The concept is being researched by economist Sendhil Mullainathan, who is challenging the traditionalists in his field. One of his most provocative papers suggests that tiny psychological effects can have potentially enormous impact on demand, more of an impact than price.


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