The Coke Challenge

Orr, Deborah
October 2005
Forbes Asia;10/17/2005, Vol. 1 Issue 5, p16
The article discusses Coca-Cola's battle in India against accusations the firm was selling pesticide-tainted soft drinks. The real culprit, insists Neville Isdell, chief executive of Coca-Cola, is agriculture. The executive in charge of Coca-Cola India has left the company, and Isdell plans to restructure the business there. But Coke still has that other problem, Indians do not go for fizzy drinks. Isdell said that all carbonated beverage consumption in India fell 14 percent in the second quarter, partly because of pesticide scares.


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