Fertile Ground

Freedman, Michael
February 2006
Forbes Asia;2/13/2006, Vol. 2 Issue 2, p55
The article focuses on the efforts of pharmaceutical company Schering AG to promote birth control. The company sponsored a show featuring rock band Different Rules in Kazakhstan which was conducted to create awareness about abortion. After the event, the country showed an increased request for birth control pills. Schering supported the Family Planning Association in Turkey through print advertising.


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