Bye-Bye Bidis

Dinakar, S.
February 2006
Forbes Asia;2/13/2006, Vol. 2 Issue 2, p26
The article focuses on the shift of Indian smokers from bidis to manufactured cigarettes. Of the country's 270 million smokers, only 15% switched to manufactured cigarettes. The shift gives an opportunity for Indian Tobacco Co. to increase its sales. The country remains the third-largest producer and second-largest consumer of tobacco in the world.


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