Take It Outside

Hoppough, Suzanne
February 2006
Forbes Asia;2/13/2006, Vol. 2 Issue 2, p24
The article features outdoor advertising firm JCDecaux. The company lost a U.S. contract to Cemusa. JCDecaux's revenues has increased to 83% in the Asian market, making it the region's outdoor advertising leader. According to CEO Jean-Charles Decaux, the best partnership in the business is the acquisition of media companies in China and Japan.


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