Report: Did Lower Prices Drive Increased Trade Industry Revenue?

May 2006
Book Publishing Report;5/15/2006, Vol. 31 Issue 19, p1
Trade Publication
The article reports on some factors that affected the sales performance of the U.S. trade book industry in 2005. According to data from R.R. Bowker LLC, the average suggested list price of books increased only slightly for most categories. Moreover, changes in format resulted to higher price of mass market books. Greater sales of large print books also indicated an existing demand for easier to read tomes by the aging baby boomers.


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