Maximizing ROI

Baraban, Regina; Kovaleski, Dave
May 2006
Financial & Insurance Meetings;May/Jun2006, Vol. 42 Issue 3, p9
Trade Publication
The article suggests an approach that financial services and insurance companies in the U.S. can adopt to maximize return on investment (ROI) when conducting sales training. Several training modalities can be combined to ensure the effectiveness of sales training. The results of a Best Practices survey conducted in early 2006 on how companies deliver their sales training are provided. Tips on designing a survey to measure the ROI of a company's sales training are listed.


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