TITLE

Christmas all wrapped up

PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p74
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about marketing agency Outside and its plans to give away Christmas shoeboxes in war-torn Eastern Europe. How the idea came about; Role of managing director Mark Davies.
ACCESSION #
2093194

 

Related Articles

  • 'Outside' goes it alone and thrives. PETRECCA, LAURA // Advertising Age;10/7/2002, Vol. 73 Issue 40, p35 

    The article focuses on the magazine "Outside," which is published by Mariah Media in New Mexico. The company plans to increase its rate base in January 2003. The brand expanded into books, television productions, special events and trade shows. The reader profile skews toward educated males who...

  • Looking for Adventure. Smith, Stephanie D. // MediaWeek;1/30/2006, Vol. 16 Issue 5, p28 

    The article discusses the topics being covered by several outdoor life magazines, as of January 2006. Wenner Media's Men's Journal, Mariah Media's Outside and National Geographic Adventure continue to improve their editorial in order to maintain the interest of readers and gain new advertisers....

  • Keepsakes of Christmas.  // Figurines & Collectibles;Oct97, Vol. 3 Issue 4, p66 

    Presents Hallmark Keepsake Ornament for Christmas holiday. Ready for Santa; Jolly Old Santa; Away to the Window; Happy Christmas to All!; Baby's First Christmas; Mom and Dad; Farmer's Market - Tender Touches; 1937 Steelcraft Airflow by Murray; Based on the 1989 Happy Holidays BARBIE Doll and more.

  • Country Christmas.  // Gifts & Decorative Accessories;Feb2001, Vol. 102 Issue 2, p154 

    Features several collectible items for the Christmas seasons.

  • Decoratives personalize family traditions.  // Gifts & Decorative Accessories;Oct97, Vol. 98 Issue 10, p130 

    Features several decorative Christmas collectibles that are suitable for family tradition. Description of the collectibles; Retail price of these collectibles.

  • Christmas '96: Bringing tradition back home. Rothstein, Shari Lynn // Gifts & Decorative Accessories;Apr96, Vol. 97 Issue 4, p107 

    Reports that for 1996 Christmas season, professional manufacturers and specialty shops will be emphasizing on the traditional aspects of an old-time Christmas. Return to a nostalgic view of a simpler type of Christmas; Use of product themes which will utilize Christmas; Resurgence of richness...

  • Stockings and stuffers. Pollan, Corky // New York;12/02/96, Vol. 29 Issue 47, p56 

    Presents four ideas for holiday gift stockings. Four different exterior designs; The stuffers for the stockings; Ideas from Victoria Hagan, Randi Costa, Jim Wood, and Gary Panter; Price information; All merchandise available in New York City.

  • What Christmas really costs. Davidson, Jean // Good Housekeeping;Dec96, Vol. 223 Issue 6, p220 

    The article discusses how much money an American family spent in celebration of the Christmas season. Total amount of Christmas dinner, ornaments, trees and wreaths; On stockings, tree skirts, gingerbread house, lights, outdoor decor; On gift wrap, ribbons, tags, Christmas cards, Christmas...

  • Christmas in Linsborg expands Swedish-American Christmas...  // Antiques & Collecting Magazine;Dec97, Vol. 102 Issue 10, p10 

    Features Christmas in Lindsborg, a Christmas village collection modeled after an actual American town. Expansion of the Christmas in Lindsborg product line; Comment of Marjorie Schmidt, general manager of Christmas in Lindsborg; Where the proceeds from the sale of the collectibles go.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics