TITLE

It's a free world

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p43
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the effectiveness of promotional giveaways to extend the reach of a company's exhibition presence through time and space. Free items that exhibition visitors keep and those they throw away; Useless items that have longevity; Effectiveness of promotional t-shirts; Importance of research when choosing promotional merchandise.
ACCESSION #
2093183

 

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