TITLE

Turner targets TV trade in Cannes

AUTHOR(S)
Goddard, Charlotte
PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about the relaunch of Home Box Office (HBO) Family channel at the 1998 Mipcom show in Cannes, France. Organizers of Mipcom; Strategy adopted by HBO; Highlights of the show; Main focus of Mipcom's promotion of HBO.
ACCESSION #
2093175

 

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