TITLE

Casting the net worldwide maximises the message

AUTHOR(S)
Harris, Tom
PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the effectiveness of trade fairs and exhibitions in getting companies' marketing messages to their audience. Information on the British Department of Trade and Industry's support for firms participating in trade fairs and exhibitions overseas; Why the program focuses on events that take place in other countries; Response to the program.
ACCESSION #
2093162

 

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