TITLE

Messes set to pool resources

PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the reason behind the decision of Germany's top exhibition venues to pool their resources. Details on the merger of Cologne Messe, Hanover and Frankfurt Messes for shows in the United States and Asia; Implications of the merger on Germany's status as a leading international trade fair venue.
ACCESSION #
2093152

 

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