TITLE

Liverpool set for new image

PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about the image launched by the Mersey Partnership for Liverpool, England at the World Travel Market in November 1998. Strategy designed to shift the focus of the show back towards the retail travel agent; Details on the product trail where agents had to answer product questions to get a prize.
ACCESSION #
2093118

 

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