TITLE

AT&T hypes company brand

PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about the strategy of AT&T for the 1999 Telecommunications Managers Association show. How AT&T focused on its corporate brand to showcase brand development; Use of a server-based intranet demonstration linked to the firm's Web site; Other firms involved in the exhibition.
ACCESSION #
2093115

 

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