TITLE

Cable channel pushes facts

PUB. DATE
November 1998
SOURCE
Marketing Event;Nov/Dec98, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Discovery Networks Europe's repositioning as premier creator of factual entertainment was reinforced on stand at the European Cable Communications 1998 show. Effectiveness of the channel's stand in reaching their audience; Comments from Chris Abel, senior vice president for marketing; Status of Discovery in the factual programming industry.
ACCESSION #
2093108

 

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