BA uses face-to-face tactics
- BA prepares for world of content-driven marketing. Johnson, Branwell // Marketing Week (Online Edition);3/19/2014, p6
The article reports on the approach to customer interactions developed by British Airways (BA) to meet the needs of consumers who do not want to be sold to or advertised to. Topics include the changes in how people consume messages and content as tackled by BA top marketer Abigal Comber, the...
- BA puts ...2.5m into Club class drive. Rogers, Danny // Marketing (00253650);3/2/2000, p3
Reports on British Airways PLC's launch of a program to woo lucrative business-class travelers with an advertising campaign touting its Club class revamp. Cost of the campaign; Amount to be spent on mailings to customers; Airline's launch of a micro Web site called 21st Century.
- Untitled. // Marketing Week (01419285);2/13/2003, Vol. 26 Issue 7, p8
Reports on British Airways PLC's launching of an advertising campaign that focus on the airline's Club World flat beds. Tagline; Advertising media used in the campaign.
- British Airways Today. Tomorrow. // Campaign (UK);9/13/2013, p11
The article reviews the television advertisement "To fly. To serve" for British Airways PLC by Bartle Bogle Hegarty.
- British Airways' new ad taps the spirit of 90s defensiveness. Hatfield, Stefano // Campaign (UK);07/09/99, Issue 27, p2
Comments on British Airways' television advertisement as of July 9, 1999. Background on the airline's previous television advertisements; Details of the advertisement.
- BA reviews agencies after US attack. Arnold, Matthew // Marketing (00253650);10/4/2001, p1
Reports on the decision of British Airways PLC to reduce its below-the-line advertising agency roster and review agency relationships following the September 2001 terrorist attack on the United States. Plans of producing more of its direct work in-house; Stock value decline after the attack.
- Next foursome to the tee, please. // Advertising Age;2/17/1997, Vol. 68 Issue 7, p4
Features an advertisement for British Airways.
- Mills onâ€¦British Airways. Mills, Dominic // Campaign (UK);11/29/2002, Issue 48, p19
Focuses on the advertisements for British Airways PLC (BA). Brief description of the advertisements; Focus of the advertisement; Business challenges faced by BA.
- NO LIGHTS, BIG CITY, FOR BA. // Creative Review;Dec2002, Vol. 22 Issue 12, p15
Reports that bright lights of Times Square in New York was switched off to accommodate the shooting of a British Airways PLC commercial promoting flat beds available on the airline's Club World flights. Producer and director of the advertisement.