TITLE

GAME FOR ANYTHING

PUB. DATE
May 2006
SOURCE
Advertising Age;5/22/2006, Vol. 77 Issue 21, pS1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the segmentation of the men's demographic by marketing executives. Ãœbersexual are men with a mean age of 38 and mean income of $60,600. Overall, this group sees no problems between the sexes, with 89% saying this is a good time to be a man, and just 11% saying it's a bad time. Marked Grouchos, men with a mean age of 46.6, and mean income of $55,500, feel confused about what women want. They think women are becoming too dominant and they don't like the way women expect more from them.
ACCESSION #
20926908

 

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