A Fine Mesh

Freedman, Michael
December 2005
Forbes Asia;12/26/2005, Vol. 1 Issue 9, p92
The article describes strategies used by entrepreneur Mikkel Vestergaard Frandsen to compete in the textile market. Frandsen's textiles make a good profit by doing good. But suppose the funding dries up? To reduce dependence on private funding, he is trying to create a commercial market for his nets in countries where citizens might be able to afford the retail price. His company Vestergaard SA also focused on research and development inventing new products. As a result, revenue increased.


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