A Matter Of Scale

Coster, Helen
December 2005
Forbes Asia;12/26/2005, Vol. 1 Issue 9, p68
The article focuses on the growth of online service company Rediff in India. Bolstered by this impressive user base, Chief Executive Officer Ajit Balakrishnan believes that Rediff can compete in an international portal war with the likes of Yahoo and Google. Both Yahoo and Google have Indian outposts, but so far neither has completed an acquisition. Balakrishnan pledges to best them. He says Rediff offered Voice over IP before Google did and text searching in e-mail before Microsoft.


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