Toyota's Onslaught

Flint, Jerry
December 2005
Forbes Asia;12/26/2005, Vol. 1 Issue 9, p30
The article reports on the plan of Toyota Motor Corp. to expand its manufacturing capacity in the U.S. Right now one new Toyota assembly plant is being built in Texas for big pickup trucks. Expect a storm of vehicles with potential to do incredible damage, and not just to General Motors and Ford. Honda and Nissan could be hurt, and the smaller Japanese companies are particularly vulnerable because they do not have the marketing power to fight back. Even the Germans could be hurt.


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