Kelly, Tim
January 2006
Forbes Asia;1/9/2006, Vol. 2 Issue 1, p34
The article focuses on businessman Keiichi Kikuchi and his use of cross-merchandising for his bookstore chain Village Vanguard in Japan. Kikuchi sells CDs, pictures, figurines and other paraphernalia by linking them to the specialty books on the store shelves. Cross-merchandising is an old retailing technique in the U.S., but somewhat foreign to Japan. As of January 2006, Village has opened three restaurants in Tokyo, completely unconnected with the bookstores.


Related Articles

  • etc. Dougherty, Margot // Los Angeles Magazine;Jan2004, Vol. 49 Issue 1, p34 

    Features several stores in Beverly Hills, Los Angeles, California. Miss Sixty clothing boutique; Taschen bookstore; Michelle K shoe shop; Information on the leather jackets worn by Drew Barrymore and Lucy Liu in Charlie's Angels and favorite perfumes of artist Miryana Babic.

  • College Bookstores Learn to Spot 2009 Trends.  // Souvenirs, Gifts, & Novelties;Jan2009, Vol. 48 Issue 1, p78 

    The article looks at U.S. bookstores' strategies for determining or identifying merchandise trends. Stephani deRouen, bookstore manager at Cumberland University, conducts research prior to making any purchases. She also search for stylish items and prefers to take the time to buy smart....

  • points of sale. Rosen, Judith // Publishers Weekly;12/9/2002, Vol. 249 Issue 49, p20 

    Presents updates on U.S. bookstores as of December 9, 2002. Technique of Buttonwood Books and Toys store in Cohasset Massachusetts in marketing leftover small items; Information on the gift basket service offered by Booktenders Children's Bookstore in Doylestown, Pennsylvania; Display strategy...

  • The Right Mix: Kids and Adults. Rosen, Judith // Publishers Weekly;2/18/2008, Vol. 255 Issue 7, p17 

    The article features some bookstores in the U.S. that have successfully sold children's books. Blue Willow Bookshop is divided down the center: adult books on one side, children's on the other. Owner Valerie Koehler relies on visual cues throughout the store. Square Books in Oxford, Mississippi...

  • Counting Down To National Bookstore Day.  // Publishers Weekly;10/26/2009, Vol. 256 Issue 43, p11 

    This article announces that 30 additional bookstores have signed on for the National Bookstore Day celebration in the U.S. The National Bookstore Day is scheduled on November 7, 2009. Broadway Book Mall, Jabberwocky Books and Jackrabbit Hollow are some of the new participants for the event....

  • Selling Inner Peace. McDonald, Natalie Hope // Souvenirs, Gifts, & Novelties;Aug/Sep2010, Vol. 49 Issue 6, p100 

    The article discusses the central role of New Age music in the merchandising strategy of the bookstore Dancing Moon Books and Gifts in Raleigh, North Carolina. Aside from New Age compact discs, the store also carries items such as books, aromatherapy candles, incense and candles. The store...

  • The Rainbow Gardens Bookshop. Flower, Andrew // Journal of the Bromeliad Society;Sep/Oct2008, Vol. 58 Issue 5, p237 

    The article features the Rainbow Gardens Bookshop in Tucson, Arizona. The bookstore business was started by Chuck Everson and Gerry Williams in Vista, California, in 1972 but it was sold to Kevin and Helen Barber after they retired. According to Helen, they had purchased books from the previous...

  • College Bookstores Look Ahead. Detwiler, Amy // Souvenirs, Gifts, & Novelties;Aug/Sep2007, Vol. 46 Issue 6, p68 

    The article presents the future trends for college bookstores in the U.S. Melanie Sparks of the University of New Mexico bookstore believes that stores would become more of a resource and merchandise center for the campus. Ken Brown of Portland State University bookstore notes that unique...

  • B&N Pushes New Writers Off 'Power Aisle' Abbott, Charlotte // Publishers Weekly;4/11/2005, Vol. 252 Issue 15, p5 

    Reports on the plan of Barnes & Noble (B&N) to move its Discover New Writers display off the front racks of many stores in the U.S. at the of May 2005. Concerns of the book industry on the plan of the bookstore; Importance of the merchandising strategy to B&N superstores; Views of independent...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics