TITLE

CW UNWRAPS AD FORMAT, FIRST FALL SKED

AUTHOR(S)
Learmonth, Michael
PUB. DATE
May 2006
SOURCE
Daily Variety;5/19/2006, Vol. 291 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that CW Network Television in the U.S. had revealed a new approach in advertising format. The network will be developing the so-called Content Wraps, which is a mini-drama bristling with product placements that will be aired in three parts in the commercial breaks. Dawn Ostroff, network president, said this is a great opportunity for the advertiser to endorse their brand in a nontraditional means to build a meaningful consumer connection. INSET: New on CW.
ACCESSION #
20919228

 

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