B.O. bracing for 'Code' explosion

Fritz, Ben; McNary, Dave; Frater, Patrick; Hopewell, John; Jaafar, Ali; James, Alison; Klaussmann, Liza; LaPorte, Nicole; Meza, Ed; Vivarrelli, Nick
May 2006
Daily Variety;5/19/2006, Vol. 291 Issue 35, p1
Trade Publication
The article reports on the launching of the movie "The Da Vinci Code," from Sony Pictures Digital Inc. The movie become a box office hit which the company delivers the religious thriller to 3,735 theaters domestically and 11,930 playdates abroad. According to the movie ticketing service Fandango, the movie is accounting for 81 percent of all advance sales. Despite the negative reviews, film opens on top in the U.S. which appeals adult moviegoers which earn a good opening weekend gross.


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