Lets shorten warranties, sell profitable extensions

Perry, David
May 2006
Furniture/Today;5/22/2006, Vol. 30 Issue 36, p30
Trade Publication
The article proposes a new business model in the bedding industry in the U.S. The author proposes to replace 20 years warranty with a realist one-year warranty, and to allow bedding retailers to sell extended warranties, working from that one-year base manufacturer warranty. Retailers get a profitable new business provided they sell extended warranties.


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