TITLE

Forecast for broadcast goes flat

AUTHOR(S)
Downey, Kevin
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the projections of forecasters regarding advertisement-buying markets. According to forecasters, there will a slight upswing in overall advertisement revenue with broadcast webs about flat while a small increase on cable nets. Still many believe that the projections may change due to Nielsen Media Research Inc. who made an essential changes to its data. These changes might also caused heated negotiations of the broadcast and cable networks.
ACCESSION #
20902502

 

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