Forecast for broadcast goes flat

Downey, Kevin
May 2006
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA6
Trade Publication
The article reports on the projections of forecasters regarding advertisement-buying markets. According to forecasters, there will a slight upswing in overall advertisement revenue with broadcast webs about flat while a small increase on cable nets. Still many believe that the projections may change due to Nielsen Media Research Inc. who made an essential changes to its data. These changes might also caused heated negotiations of the broadcast and cable networks.


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