TITLE

New tech breeds outdoor life

AUTHOR(S)
Downey, Kevin
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the surging advertising expenditures of which movie studios were the top spenders. Although outdoor advertising may seem obsolete especially in the present world of high technologies, yet the overall spending in 2005 has increased by 9.8 percent. According to TNS Media Intelligence, studios spent 98 million advertising their films outdoors and the increase was due to the new formats employed by outdoor companies such as digital billboards and TV screens in establishments.
ACCESSION #
20902186

 

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