TITLE

Papers chase migrating movie money

AUTHOR(S)
Frankel, Daniel
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the struggle of newspaper sectors in maintaining market share in the midst of digital platforms invasion. According to the Newspaper Association of America, circulation continue to fall by nearly 2.6 percent and movie advertising, which is one of their most significant categories, has also fallen off. Meanwhile, newspapers continue to be a top choice for movie marketers although its share of movie-advertising was down by 8 percent last year.
ACCESSION #
20902185

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics