Dish, Dodge Set Interactive Effort

Moss, Linda
May 2006
Multichannel News;5/22/2006, Vol. 27 Issue 21, p32
Reports on the interactive advertising campaign for Dodge Caliber sport utility vehicle launched by DaimlerChrysler AG in Dish Network of EchoStar Communications Corp. Estimated number of Dish subscribers reached by the advertising; Features of the campaign.


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