TITLE

Turtles That Win the Race

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2006
SOURCE
Multichannel News;5/22/2006, Vol. 27 Issue 21, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign of Comcast Corp. featuring the turtle characters, The Slowskys. Popularity of the characters among consumers; Message of the advertising; Features of the company's Web site.
ACCESSION #
20902178

 

Related Articles

  • Cassaro to Head Comcast's Net Ad Sales. Donohue, Steve // Multichannel News;9/27/2004, Vol. 25 Issue 39, p49 

    This article reports that Comcast Corp. is consolidating the advertising sales teams for the cable television network E! Entertainment Television, G4TechTV and other company owned services, and plans to begin pitching advertisers on cross-platform deals across its networks next year. The MSO...

  • Comcast's postcards grab attention, but suffer from some creative issues. Payovich, Will // DM News;2/9/2009, p22 

    The article presents the authors view on the advertising campaign of Comcast Corp. through its billboard postcard in the U.S. He mentions that the 11-inched postcard is littered with small images and small texts which is hard to read. Moreover, Comcast should get rid of the low price jargon...

  • Stay Tuned For His Next Move. Gloede, Bill // MediaWeek;10/9/2006, Vol. 16 Issue 36, p22 

    The article profiles Marvin Davis, senior vice president of marketing at Comcast Corp. Davis has already achieved an iconic status in marketing even at a tender age of 42. His Comcastic unified branding campaign for an increasingly complex menu of cable services of Comcast has been a success....

  • Hallmark Adds Comcast Subs In L.A. and D.C.  // Multichannel News;7/12/2004, Vol. 25 Issue 28, p9 

    Reports that Comcast Corp. is adding Hallmark Channel, owned by Crown Media Holdings Inc., to its cable television systems in Los Angeles, California and Washington, D.C. Impact of the system launches on subscription and distribution rate of Hallmark Channel; Number of cable systems and...

  • Comcast's Summer of $69. Donohue, Steve // Multichannel News;5/22/2006, Vol. 27 Issue 21, p2 

    Reports on the decision of the New England division of Comcast Corp. to reduce the monthly rate for a bundle of basic video, highspeed Internet and telephone service to just $69 per month for subscribers that transfer to their rivals. Goal of the business strategy; Subscribers eligible for the...

  • EVALUATING THE AUDIENCES OF THE NEW MEDIA. Krugman, Dean M. // Journal of Advertising;1985, Vol. 14 Issue 4, p21 

    The purpose of this article is to help advertising planners evaluate audiences as they relate to cable television and new technologies. Fundamental assumptions made about television audiences and advertisers are examined with regard to new services. The article reviews and organizes the recent...

  • Addressable TV: an FAQ. Hampp, Andrew // Advertising Age;11/30/2009, Vol. 80 Issue 40, p19 

    The article discusses addressable television advertising, which is advertising that can be targeted at specific audiences of consumers based on demographic information through cable and digital television systems. The technology for addressable advertising is being tested in several U.S. markets...

  • Transforming TV From Medium to Platform. Mcclellan, Steve // Adweek;9/29/2008, Vol. 49 Issue 29, p4 

    The article focuses on marketing research technology created by Canoe Ventures, a television technology research firm operated by a consortium of cable television companies. The technology, which will be launched in 2009, links the geographical advertising zones of cable television with detailed...

  • COMCAST REMINDER. Wallenstein, Andrew // Daily Variety;6/17/2011, Vol. 311 Issue 53, p8 

    The article reports on the deployment and expansion of Comcast Corp.'s Remind-Record application which allows subscribers to record the show that receives an onscreen reminder when aired.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics