TITLE

Net promos turn into free rides

AUTHOR(S)
Debruge, Peter
PUB. DATE
May 2006
SOURCE
Daily Variety;5/15/2006, Vol. 291 Issue 31, pA1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Internet advertising provided by Yahoo Movies to Paramount Pictures Corp.'s "Mission: Impossible III". According to TNS Media Intelligence, Paramount has spent 72 million on Internet advertising which was 16 percent decline from 2004. With Yahoo, Paramount has enjoyed the publicity benefits like live coverage of the premiere and exclusive clips. Amy Powell, Paramount senior VP of interactive marketing said that Yahoo is not merely a media buy but a partnership as well.
ACCESSION #
20902175

 

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